Recommended Book

The Marketing Gurus This book is a collection of key extracts from some of the top marketing books around. Perfect for those who want to get to the key messages but don't have the time to read every text on the subject Buy on Amazon

Follow LimeMinds

DEC launch an appeal for African Drought Victims

The Disasters Emergency Committee (DEC) has launched an international appeal for donations to support the victims of the recent African drought.

You can find out details of the disaster and how you can support through the DEC website…

 

http://www.dec.org.uk/item/506?gclid=COSC9Lz286kCFRQKfAodJDF5Zg

Workers running businesses from home to beat the recession

More people working from home

Britain is reacting to the recession by starting up more small business and working from home, new sales figures have revealed.

Demand for home office equipment has jumped by over 200 per cent in the past year alone, says supermarket Sainsbury’s.

The move may be welcome news for Chancellor George Osborne who believes that the answer to the UK’s debt problem may lie in encouraging enterprise and commerce at a grass roots level.

“There’s no doubt that working from home is going to the future for thousands of workers all over Britain.”

The trend towards home working may also be good news for the environment, reducing the need for commuting and fewer car journeys.

Workers who have been made redundant are deciding to go it alone, using their knowledge and skills to form their own fledging companies rather than seeking employment elsewhere.

In addition, larger companies, seeking ways to reduce costs, are now actively encouraging more employees to work at home rather than occupying expensive office space.

A further push is coming from employees who see working from home as a much better way to create a life-work balance rather than facing the daily commute.

With the arrival of high-speed/low-cost broadband, ever increasing capabilitues of home computing and a growing trust and belief in web-based enterprises. It is now easier than ever to setup your own business on-line and it looks like this recession my change the face of our economy and British enterprise for good.

Happy New Year

All at Limeminds just want to wish our customers and readers a Happy New Year hope you and your business have a great 2010

Why tenders coulds cost you more than you think

Putting a supply contract or service agreement out to tender is a popular process these days, with many private and public organisations utilising the tendering method. The reasons for this line in aspects of negotiation, which essentially a tender is part of.

For the reasons of simplicity this article will refer to the organisation who has put the contract out to tender as the Tender and the organisations who are applying to win the contract as the tendees.

The Tender gives themselves a number of advantages through the use of this process, two of which are the fact that Tendees see themselves in competition, a bad thing as competition oftens lures people to pay more or sell for less than either the true value or what they can afford. The Tendees mentality in a competitive environment is to win and at all costs.

The second major advantage is that this competition is directed at other Tendees and not at the actual party they should be negotiating with… The Tender. By deflecting the focus away from themselves the Tender can stoke the feeling of competition between Tendees even more. In fact an unscrupulousTender could feed the Tendees false or exgrated information… “Party A is significantly lower on price then yourselves in the first round, they are in pole position at the moment”… If the Tender went to both parties with this information they could stimulate un-required price drop on both sides.

If you don’t believe that rational business people allow the element of competition to drive them to irrational decisions that don’t make commercial sense just look at the results of the UK 3G network license tender. The headlines are as followed…

The British Treasurywanted to sell off licenses for the 3G network to the highest bidder, they set a number of ground rules for this process all of which where designed to prevent collusion and to stimulate an environment of competition between the telecoms company’s. The result was the sale of the licenses are levels far above the estimation of the either Government or the telecoms firms. So high in fact that it was fairly non-viable as a commercial deal once the numbers were crunched. The company’s involved where some of the largest in the UK with some extremely intelligent and competent managers, they simply became distracted and wrapped in the element of winning at all costs.

So if you find yourself in the process of being a Tendee try to focus on the following:

1> Work out your break points – what is the level which you can not sell below or pay more than.

2> What are your alternatives – Often there will be a cheaper/better alternative out there. Knowing these options willl also help you work out your break point.

3> Avoid being competitive – Remain objective, focus on your business not others. Always think does this make commercial sense. Ask someone else who is impartial before submitting your bid.

 

If you would like advise about a tender or negotiation please contact Limeminds via email consultants@limemind.com

Can Independent Retail Survive the Downtown?

Over the last 10/15 years the pressure on independent retailers has increased as the dominance of the supermarkets has expanded. The numbers of independent retailers are at an all time low and those who are surviving are finding profit margins squeezed more than ever.

Now the arrival of a severe economic downturn and un-relenting pressure on the high street, will independent retail survive?

Supermarkets have changed the retailing landscape for ever and the dominance of the big four is greater than ever – 1 in every £3 spent in retail is spent in Tescos. Price wars have eroded profit margins and independent stores just can’t compete with the stack em high, price em low mentality that the grocers are displaying.

Its been a painful trend for the small shopkeeper and it doesn’t look like improving much in the near future, so what can the independent retailer do to survive in this market?

1> Understand your role – What role does your shop play in the consumers routine? Are you mid-week top up? Weekend beers and snacks for a big night in? Tobacco and a  paper on the morning walk to work? Find out what the majority of your shoppers use you for and make sure you have the products and the layout to make the most of your consumer demographics.

2> Don’t go toe to toe with the supermarkets – If Somerfield down the road are hammering the price on beer and wine, don’t throw all your profit away by trying to compete head to head on price. Look for a point of difference, range, pack formats, service. Whatever you can make your USP use it.

3> Make the shopping experience a pleasant one – It might sound basic but the number of independent retailers who have dirty shelves, cluttered aisles or a confusing layouts is astounding. Today’s shopper expects high standards, don’t let your shop disappoint, and remember your personality and attention to your shoppers needs will make you stand out from the supermarkets – make the most of it.

Are We All Entrepreneurs?

The last few years have seen TV programmes such as The Apprentice and Dragon’s Den encouraging people to flaunt their business flair and have become smash hits in the US and UK. And recent research among graduates showed that more than half were interested in starting their business.

Does this mean there’s a surge of interest in becoming a tycoon? And are more and more people actually managing to ‘be their own boss’?

Well the answer is probably yes and no.

Yes – we all have entrepreneurial abilities that we don’t use (or don’t know we use) and we can sharpen some of these through training.

And No – the dedication, focus and ruthlessness needed to be a real tycoon probably exists only in a few.

Let’s investigate the yes answer a little more. A previous article, Releasing the Entrepreneur suggested that if we could all act a little more like entrepreneurs it would help us in solving problems, overcoming barriers and encouraging innovation.

This concept of an ‘internal entrepreneur’ suggests that if we could be more business-minded inside a company we could benefit both as individuals and as part of a company.

Imagine that when you are faced with delivering a task or project, but instead of using the company’s budget it was your own money

Here’s a simple test: imagine that when you are faced with delivering a task or project, but instead of using the company’s budget it was your own money you were spending. Would you feel differently about handling the money and resources at your disposal? You would probably be more concerned about things like waste and cost and what’s needed to get the job done.

Entrepreneurs tend to use what is known as ‘effectual thinking’. This type of person would, for instance, look in the fridge and rather than endlessly planning menus and shopping for the perfect ingredients, they would use what is there to come up with a meal.

This could be described as ‘thinking on your feet’ and using the things you have at hand to come up with the results.

But thinking like an entrepreneur is more than just worrying about resources. It can assist our every day work and help with innovation. There are a number of simple concepts that can be applied with very little preparation other than being prepared to be different.

Years ago Apple computers ran an advertising campaign that said, ‘Think Different’. Steve Jobs, the CEO, said that this statement was more for themselves than customers – they needed to be willing as a company to question the accepted ways of doing things in the computer industry. The results of this philosophy are products like the iMac, iPod and iPhone.

Supporting innovation
A major UK based organisation with no end of good ideas was finding it difficult to select the right ones to be developed into products. Part of their solution has been to build a talent pool of people with the crucial entrepreneurial skills, behaviours and connections to help drive the massive innovation cycle and draw out the real opportunities from the mass of good ideas.

In effect they are un-locking the talent and creativity that already exists

In effect they are un-locking the talent and creativity that already exists, so more ideas will get ‘test-driving’ by people who might not normally be involved with product development. And key to this approach is confidence and accepting that.

1. You don’t always get it right first time with new ideas; false starts are normal
2. There never is a ‘right’ time because you will never have all the facts
3. Your customer has got to believe in the idea

We are all entrepreneurs
Everyone, everyday, uses entrepreneurial skills whether it be convincing a family member to go on holiday to a certain place, or telling the story of your day at work to show what a great guy you are to your friends. We are regularly using influencing and networking skills.

Something we can practice is to think about what we have achieved that was difficult but successful and we feel good about. We can ‘visualize success’ by reminding ourselves about what we did exactly:

  • Why was it successful?
  • How did we go about it?
  • How did we feel at the time – the highs the lows?
  • What were the key points – the decisions, the turning points?
  • Who and what did we need to help us?
  • What did we learn that we could use again?

This idea of visualising success helps us develop our own personal best practice, reminds us of tools we can use and highlights ones we may need to develop. And crucially it helps bolster our confidence and shows that though we may have set backs we can still achieve our goal in the end.