Those moments can [...]]]> Have you ever had that moment where you have be awoken to another persons perspective that previously you had never seen? In that moment you had realised you had be wrong all along, not fundamentally wrong, you just didn’t have the whole picture, perhaps you had been too close to see everything.

Those moments can come in all aspects of life and often then can feel a little painful. Sometimes we can be resistant to changing our opinion and the process can be slow. When we run with the wrong idea or half a picture the cost in business can be high. In fact not being able to step back and look at what’s really happening can be the fundamental reason why small firms stall and eventually fail.

Taking time to look at your business is vital, getting a second opinion or sounding your ideas against a trusted colleague can be the difference between being another small business stat and being a successful leader.

Who should you turn to, well obviously we would suggest an advisory firm such as LimeMinds but we also understand not every challenge you face will warrant the investment of a third party solution. It is vital however that you have a reliable network of friends, family, colleagues and other business owners. Their input can often cost nothing more the investment of time into the relationship but the return could be a vital insight or invaluable idea.

So the moral of this article? 1. Take time out of the day to day grind to really look at your business. 2. Build a trusted network of friends and advisors and 3. Keep Limeminds contact details close to hand.

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Its not an Internet idea, it’s not even a new idea but it’s possibly one of the most important tools a small business owner or entrepreneur can utilise in a networking situation. The [...]]]> “So, what do you do?” I think we’ve all been asked this question, but how should you answer this question in order

Its not an Internet idea, it’s not even a new idea but it’s possibly one of the most important tools a small business owner or entrepreneur can utilise in a networking situation. The 30 second pitch or ‘elevator pitch’ is a concise statement about you and your business that conveys to your audience what you are all about without losing their interest. However the concept of a 30 second pitch in our eyes is a little unhelpful, in reality 30 seconds is often much longer than either 1. the time you’ll get or 2. the time you’ll need. Plus a 30 second rehearsed speech often rings a bit sterile and forced.

This is where the 10 second pitch comes into play, we suggest you have a brief benefit statement ready to use when anyone asks the question. You can develop a unique benefit statement by answering the following questions;

1> What do I or my business do? – Try to answer this without using a job title or industry name.

2> What makes us unique? – What is your USP?

The answer could be as simple as “We help small businesses develop skills to create an online  presence, through a range of online resources and e-courses.”. Once stated anyone who has a genuine interest will question more, at which point you can elaborate more and even pitch if the situation feels appropriate.  By using the 10 second pitch you inform the person of what you do without allowing them to form any pre-disposed ideas. We didn’t say small business consultancy, or business coach and attach all the stereotypes that come with the titles. Nor did we reel off a long winded pitch before we qualified any interest.

The 10 second pitch is a quick and easy method that you can employ in an array of networking situations, it also attaches an element of filtering to your networking allowing you to find the people in a room with some real interest in your business.

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